Advanced Diploma of Marketing and Communication

Upon successful completion of this course you will be awarded an Advanced Diploma of Marketing and Communication (BSB61315).

This qualification will suited to those in the following job roles:

• Marketing Director
• National, Regional or Global Marketing Manager
• Marketing Strategist
• Senior Public Relations Executive
• Senior Communications Advisor or Director

This qualification is suitable for those who already have extensive experience in marketing and communications management.
Entry to this qualification is limited to those individuals who:

• have completed all core units in BSB52415 Diploma of Marketing and Communication

• Have completed a Diploma qualification in related fields of study and at least 2 years equivalent full-time relevant workplace experience in a supervisory or management capacity.
• Have completed a Certificate III or IV qualification in related fields of study and at least 3 years equivalent full-time relevant workplace experience in a supervisory or management capacity.
• Have at least 5 years equivalent full-time relevant workplace experience in a supervisory or management capacity.

Not sure ? You can take our Free Skills Assessment to determine your eligibility. Our assessors can also recommend pathways suited to your skills and experience.

To be awarded this qualification you must successfully show competency in a total of 12 units.
3 Core and 9 Electives.

Core Units

• BSBADV602 Develop an advertising campaign
• BSBMGT616 Develop and implement strategic plans
• BSBMKG609 Develop a marketing plan

Elective Units

• BSBCOM603 Plan and establish compliance management systems
• BSBFIM601 Manage finances
• BSBMGT605 Provide leadership across the organisation
• BSBMGT608 Manage innovation and continuous improvement
• BSBMGT615 Contribute to organisation development
• BSBMKG603 Manage the marketing process
• BSBMKG607 Manage market research
• BSBMKG608 Develop organisational marketing objectives
• BSBMKG611 Manage measurement of marketing effectiveness

*Alternative elective units may be available upon request, but are not guaranteed.

This qualification is only available through Recognition of Prior Learning (RPL).

Contact us for a Free Skills Assessment to determine your suitability to undertake this qualification. This will be sent to our RPL Facilitator who will assess your eligibility and can provide you with recommendations for suitable RPL pathways that match your skills and experience.

If you are deemed a good candidate for RPL for this qualification, a non-refundable 50% deposit will be required to proceed with your RPL with full payment required before a certificate is issued.

For each unit of competency, candidates will be given the option to demonstrate competency through a combination of any of the following:

• Written or verbal questions demonstrating the required knowledge
• Case studies or practical activities demonstrating the required skills
• Projects based on a real or simulated workplace
• Portfolio of evidence which may include:
  • Prior qualifications, both accredited and non-accredited
  • Employment history such as position descriptions and performance appraisals
  • Industry appointments such as board and committee roles
  • Publications and journals
  • Samples of work and other relevant documents, photos, videos, etc.
  • Testimonials and other references from verifiable sources

Each candidate is assessed individually. Our assessment team will validate the evidence supplied and conduct mapping against the evidence requirements for each unit. Where required, assessors will request additional evidence and provide guidance on suitable types of evidence for the candidate to supply.

Time frames for completion of your RPL

Students are required to submit the requested evidence for assessment by Asset College within 3 months of paying their deposit. If requested evidence cannot be supplied within this time frame a $50 extension fee will be applied

After completing this course you may wish to further your studies with:

• BSB61015 Advanced Diploma of Leadership and Management
• BSB80215 Graduate Diploma of Strategic Leadership or;
• Other relevant post-graduate qualifications

Recognition of Prior Learning (RPL)
$2200

Payment plans may be available