Certificate IV in Marketing and Communication | Asset College

Certificate IV in Marketing and Communication

Jump head first into the world of marketing with our Certificate IV in Marketing & Communication.

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Overview

BSB42415 Certificate IV in Marketing and Communication

Do you have creative talent? Kick start your career in marketing and communication with our Certificate IV course.

At this level, you are likely to report to a Senior Marketing Manager.

In this course you will learn:

  • How to research and analyse the market
  • Develop a marketing plan
  • Apply digital solutions to optimise your time
  • Promote a business
  • Design and implement marketing campaigns

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Course Outcomes

One course offers many courses of action and pathways for you. This qualification is Release 1 and is the most up-to-date qualification available.

Upon successful completion of this course, you will be awarded a Certificate IV in Marketing and Communication (BSB42415).

Possible job outcomes may include:

Entry Requirements

What do I need before I start?

There are no formal prerequisite units required for entry into this course.

You will however require intermediate English language, literacy and numeracy (LLN) skills.

Before commencing this course, you will be required to undertake an Online LLN ASSESSMENT. Upon enquiry, you will be sent an invitation to complete.

If you are completing the course via an online or RPL delivery mode, you will need access to a computer with word processing, PDF reader capabilities and an internet connection.

Please be advised we are unable to train students on a student visa. You must find a CRICOS registered training provider.

What will I need to provide to enrol?

The minimum requirement to confirm your course enrolment is to provide us with a Unique Student Identifier and payment.

You will also need to complete your enrolment form and upload photo ID.

Complete Enrolment Form

Units of Competency

To complete this course you must demonstrate competency in a total of 12 units. These units have been selected to give you the most comprehensive overview of marketing & communications at a supervisory level.

Core Units

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units*

  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBINM401 Implement workplace information system
  • BSBLDR402 Lead effective workplace relationships
  • BSBMKG408 Conduct market research
  • BSBMKG409 Design direct response offers
  • BSBMKG413 Promote products and services
  • BSBRES411 Analyse and present research information

You can view the full list of units available to study within this qualification on training.gov.au.

*If you wish to change one or more of your elective units please contact us. While we endeavour to be able to provide all options, changes to elective units cannot be guaranteed. The cost for custom unit packaging is $250 per qualification (excluding RPL).

Delivery Options

Standard Online Delivery

1 unit per month for 12 months. Includes regular contact with a trainer via zoom web conferencing. Should allow 20 – 25 hours per week to study.

Accelerated Learning

For people with prior knowledge, skills or qualifications. 2 units per month for 6 months. Should allow 30 – 40 hours per week to study.

Assessment Only / RPL

For people with evidence of their extensive experience.

We aim to have all RPL assessments finalised within 12 weeks but it is usually much quicker. The actual timeframe depends on the course you are seeking RPL for, how long it takes you to supply the evidence and how long it takes us to verify your evidence.

You can complete our Free Skills Assessment right now to determine if this is the right option for you.

Custom Enrolment

If you wish to customise your course, change your elective units or study load please contact us to request an individual learning plan.

The number of hours outlined is a guide only and each individual will learn at a different pace. Students may request an extension or submit their assessments early as required to suit their individual learning needs.

Pathways

After completing this course you may wish to further your studies with:

Course Fees

Course fees may vary depending on the location and delivery mode of the course.

Fee-for-service
$2500

Recognition of Prior Learning (RPL)
$1250

Payment Options

  • EFTPOS
  • Credit Card (MasterCard, Visa & Amex)
  • Direct Deposit
  • PayPal (selected locations only)
  • Debit Success Direct Deposit

Through Debit Success Direct Deposit, it can take up to 4 days for the first installment to come through to our team – depending on when you set your installment repayments to start. So, after signing up for your course it is likely you will need to wait a couple of days before you can begin training.

ZipMoney Interest Free Terms

3 Months Interest Free $200 – $500
6 Months Interest Free $501 – $1500
12 Months Interest Free $1501 +

Click here for further information on course fees, refunds and payment terms.

Support Services

Why should I study with Asset College?

APPLIED LEARNING Our courses focus on developing practical skills that are underpinned by theory. We make sure that everything you learn is relevant and useful to your career goal. All of our courses are developed with the assistance of industry professionals, so that you know you’ll only get the training you need to succeed.

SMALL CLASSES Small, workshop-style classes give you the opportunity to better know your trainers and classmates. You never know who you’ll end up sitting beside in one of our courses and the networking opportunities this may create! It also means you get the individual help you deserve.

CAREER PREPARATION Even before you start your training with us, we’re helping to steer you in the right direction based on the career outcome you want to achieve. We offer free information sessions across a number of our course categories, so you’re informed before you even step foot in a classroom.

JOB FOCUSED We have strong links to peak industry and community bodies, which means so do you too! We offer courses that align with and are informed by industry needs, so our graduates have the best chance of gainful, long-term employment on completion of the course.

INDUSTRY ENDORSED We have worked tirelessly throughout our time in the vocational education and training sector continuing to improve our courses based on industry consultation and feedback. Industry standards can sometimes change rapidly, and so have we. Our courses are made with industry, for industry.

PRACTICAL We focus on the practical skills you’ll need to succeed in industry. While it’s great to have background knowledge, it’s even better when you get the chance to apply that knowledge! At ASSET, we help you do just that.

Testimonial

“I’d like to thank everyone at Asset College for the help I received in completing my course. Your company is so professional and helpful and I wish I had have started the course with you to begin with.”

Michelle Bartz