Certificate IV in Marketing and Communication | Asset College

Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication covers a range of marketing activities and aims to give individuals the skills to take on careers in the fast-paced and dynamic world of marketing and communications.

Please enter your details to receive the course information PDF.

You will be subscribed to our newsletter and can unsubscribe at any time.
Please wait...

or Close


BSB42415 Certificate IV in Marketing and Communication

Do you have creative talent? Kick start your career as a Public Relations Officer or enhance your role as a Marketing Officer with our Certificate IV in Marketing and Communication qualification. You will learn how to research and analyse the market, develop a marketing plan and undertake marketing activities in a dynamic and fast-paced industry!

This qualification is designed to reflect the role of individuals who are capable of using well-developed marketing skills and have a broad knowledge base in a variety of marketing contexts. Individuals will be capable of applying solutions to a range of unpredictable issues which may arise, as well as being able to analyse and evaluate information from a range of sources.  In some cases, individuals may provide leadership and guidance to others and have limited responsibility for their output.

Typically participants taking on this course will report to a more senior marketing practitioner.

Course Outcomes

Upon successful completion of this course a Certificate IV in Marketing and Communication (BSB42415) will be awarded.

This qualification is suited to those looking to begin careers in the following roles:

Entry Requirements

This qualification requires no prerequisite units.

It is however expected that participants are able to display sufficient English language, literacy, and numeracy skills at a year 11 level or equivalent. Basic computer skills are required for this qualification.

Prior to enrolment participants may choose to undertake an LLN assessment.
Find out your LLN level now!

Units of Competency

The Certificate IV in Marketing and Communication includes a total of 12 units:
5 Core and 7 Electives.

Core Units

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units

  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBINM401 Implement workplace information system
  • BSBLDR402 Lead effective workplace relationships
  • BSBMKG408 Conduct market research
  • BSBMKG409 Design direct response offers
  • BSBMKG413 Promote products and services
  • BSBRES401 Analyse and present research information

*Alternate elective units may be available upon request, but are not guaranteed.

Delivery Options

OPTION 1 – Study Online

Study where and when it suits you by using our interactive elearning platform. You will have 12 months to complete this course at your own pace.

OPTION 2 – Study Online at our Facilities

You can complete the same online course at our facilities using our resources and equipment at no extra cost. We will also have staff available to provide additional support if required. Note: Subject to availability, bookings are essential.

OPTION 3 – Study in Class

Although we do not generally offer this course in-class we can schedule a 5 or 10 day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop.

OPTION 4 – Recognition of Prior Learning (RPL)

If you already have skills and experience relevant to this qualification you may be eligible for RPL. Contact us for a Free Skills Assessment to determine if this is the right option for you.


Suggested pathways for further study after completion of this qualification include:

Course Fees


Recognition of Prior Learning (RPL)

Payment plans may be available


“I’d like to thank everyone at ASSET for the help I received in completing my Certificate IV. Your company is so professional and helpful and I wish I had have started the course with you to begin with.”

Michelle Bartz

Course Information

Enrol Now

Course Location Fee