Overview

BSB52415 Diploma of Marketing and Communication

Marketing is a fast-paced and dynamic industry. Every business needs effective marketing campaigns to be able to promote their goods and services.

Marketers can also work in the government sector with communication strategies being of utmost importance to these departments.

In this qualification you will learn how to:

Effectively manage teams of marketers
Lead your team through effective marketing campaign strategies
Research the market and analyse competitors
Design and implement integrated marketing plans and processes
Manage marketing budgets
Conduct a marketing audit

Course Outcomes

One course offers many courses of action and pathways for you. This qualification is Release 1 and is the most up-to-date qualification available.

Upon successful completion of this course, you will be awarded a Diploma of Marketing and Communication (BSB52415).

Possible job outcomes may include:

Entry Requirements

What do I need before I start?

Entry to this qualification is limited to those individuals who:

have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

You will require intermediate English language, literacy and numeracy (LLN) skills.

Before commencing this course, you will be required to undertake an Online LLN ASSESSMENT. Upon enquiry, you will be sent an invitation to complete.

If you are completing the course via an online or RPL delivery mode, you will need access to a computer with word processing, PDF reader capabilities and an internet connection.

What will I need to provide to enrol?

The minimum requirement to confirm your course enrolment is to provide us with a Unique Student Identifier and payment.

You will also need to provide:

Completed Enrolment Form
Current Photo Identification

These forms can be submitted to [email protected]

Units of Competency

To complete this course you must demonstrate competency in a total of 12 units. These units have been selected to give you the most comprehensive overview of marketing & communication at a management level.

Core Units

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

Elective Units*

BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBCUS501 Maintain quality customer service

You can view the full list of units available to study within this qualification on training.gov.au.

*If you wish to change one or more of your elective units please contact us. While we endeavour to be able to provide all options, changes to elective units cannot be guaranteed. The cost for custom unit packaging is $250 per qualification (excluding RPL).

Delivery Options

Standard Online Delivery

1 unit per month for 12 months. Includes regular contact with a trainer via zoom web conferencing. Should allow 20 – 25 hours per week to study.

Accelerated Learning

For people with prior knowledge, skills or qualifications. 2 units per month for 6 months. Should allow 30 – 40 hours per week to study.

Assessment Only / RPL

For people with evidence of their extensive experience.

We aim to have all RPL assessments finalised within 12 weeks but it is usually much quicker. The actual timeframe depends on the course you are seeking RPL for, how long it takes you to supply the evidence and how long it takes us to verify your evidence.

You can complete our Free Skills Assessment right now to determine if this is the right option for you.

Custom Enrolment

If you wish to customise your course, change your elective units or study load please contact us to request an individual learning plan.

The number of hours outlined is a guide only and each individual will learn at a different pace. Students may request an extension or submit their assessments early as required to suit their individual learning needs.

Pathways

After completing this course you may wish to further your studies with:

BSB61315 Advanced Diploma of Marketing and Communication
BSB61015 Advanced Diploma of Leadership and Management
Other relevant Advanced Diploma qualifications.

Course Fees

Course fees may vary depending on the location and delivery mode of the course.

Fee-for-service
$3500

Recognition of Prior Learning (RPL)
$1500

Payment Options

EFTPOS
Credit Card (MasterCard, Visa & Amex)
Direct Deposit
PayPal (selected locations only)
Debit Success Direct Deposit
zipMoney Payment Plans

ZipMoney Interest Free Terms

3 Months Interest Free	$200 – $500
6 Months Interest Free	$501 – $1500
12 Months Interest Free	$1501 +

Click here for further information on course fees, refunds and payment terms.

Support Services

Why should I study with Asset College?

APPLIED LEARNING Our courses focus on developing practical skills that are underpinned by theory. We make sure that everything you learn is relevant and useful to your career goal. All of our courses are developed with the assistance of industry professionals, so that you know you’ll only get the training you need to succeed.

SMALL CLASSES Small, workshop-style classes give you the opportunity to better know your trainers and classmates. You never know who you’ll end up sitting beside in one of our courses and the networking opportunities this may create! It also means you get the individual help you deserve.

CAREER PREPARATION Even before you start your training with us, we’re helping to steer you in the right direction based on the career outcome you want to achieve. We offer free information sessions across a number of our course categories, so you’re informed before you even step foot in a classroom.

JOB FOCUSED We have strong links to peak industry and community bodies, which means so do you too! We offer courses that align with and are informed by industry needs, so our graduates have the best chance of gainful, long-term employment on completion of the course.

INDUSTRY ENDORSED We have worked tirelessly throughout our time in the vocational education and training sector continuing to improve our courses based on industry consultation and feedback. Industry standards can sometimes change rapidly, and so have we. Our courses are made with industry, for industry.

PRACTICAL We focus on the practical skills you’ll need to succeed in industry. While it’s great to have background knowledge, it’s even better when you get the chance to apply that knowledge! At ASSET, we help you do just that.

Testimonial

“I am impressed with the level of professionalism demonstrated by your organisation. I deal with a number of RTO’s, probably too much and from time to time see the not so good side of them. Just refreshing to deal with your company and to be treated so well along the whole process.”

Greg Lewis

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Matthew Wall is an awesome instructor. So much knowledge and patience. Such a great security course. I learned so much!

Angie Lynn Leigh

2018-10-05T07:01:31+0000

I recently had an RPL completed with Asset College Australia. Henry Winzar was very helpful outlining what evidence and experience was required to complete the Cert 4 in Project Management. I will recommend to Asset College to friends and colleagues with confidence. Thanks!!

Anthony Wagner

2018-09-19T22:02:50+0000

Asset College is fantastic and their Recruitment Events really pay off. I highly recommend them to everyone. Thanks Asset!

Terri Anne Gossage

2018-09-04T03:26:32+0000

Just completed my cert 3 in Security Operations at meadowbrook campus. Matthew, Lynn and Graham were my trainers and i cannot speak HIGHLY enough of how awesome they are. I'm so glad i chose asset for my training and i will definitely be back for more qualifications through them. Keep the awesome work up guys!!

Tegan Stonham

2018-07-21T09:46:34+0000

Currently attending a Cert III in Security Operations at North Lakes. Staff are brilliant and very helpful. My Trainer/Facilitator is very professional and extremely knowledgeable in many if not all facets of the Security Industry. I also have a great group of class mates, working together and being a team is very important to me. See you all tomorrow �

Jason Elliott

2018-05-20T00:42:47+0000

Have just completed and received my Certificates for Security Operations cert 3, First aid/CPR, Cash in Transit and Security firearms/defensive tactics. Trainers were great and very informative and also seemed very knowledgeable of not only the topics covered but the industry the training was relevant to. Would certainly consider further training and refreshers with Assest anytime. Thanks again to James, Ian, Lyn and Kevin. (Hope I got your names right) greatly appreciated. Also a shout out to Tenille at reception who was great to deal with and very helpful, Cheers.

Ray Tonkin

2018-03-29T10:05:10+0000

Great organisation. I look forward to completing courses with them this year.

Jai Jamieson

2018-03-27T23:54:41+0000

I recently completed my Cert II in Security Operations and Aviation Security training under Craig Tyson’s teachings. Absolutely great course and loved every minute of it. Two short weeks later upon finishing my qualifications I was interviewed for a Aviation Transport and Screening Officer position. I have now been accepted into ISS at Brisbane Airport and I have Craig and the whole Asset team to thank!

Lauren Maree Frances Paton

2018-02-23T03:51:08+0000

Professional, Great Facilities and Staff that ensures you are in good hands to achieve the required outcomes

Ian Hodgson

2018-01-19T08:05:41+0000

I just finished my Security course at Logan a few weeks ago and these guys were brilliant. Especially our onsite trainer at Logan (I wont say his name to help him out - lol but he knows who he is). I have never seen a trainer actually keep things real so well. Most trainers I find are just pompous twits, but he was fantastic and would do all my courses in future with him. Great job as a company also guys. Thanks

Jaymie Johnson

2017-11-06T02:47:35+0000

Completed my Cert III in Security Operations today at the Meadowbrook location, I found my Trainer Matthew Wall extremely knowledgeable and someone who took great pleasure in sharing that knowledge. As someone who has partaken in a few courses (IT Certifications and one failed Tafe Cert III years ago) I found this course to be the best one I have done. If I was to come across someone wanting to know if there was a place that was good to get their training through I would certainly encourage them to follow up with Asset Training, and most certainly recommend Matthew as a trainer.

Neil Mcguire

2017-10-13T13:28:48+0000

Doing my certificate 3 in Security. 3 days in and already got a job lined up for when I get certificate.

Duane Daniel Bartlett

2017-09-20T22:25:08+0000

Todd E Philippe

2017-05-26T22:13:13+0000

I have just recently completed the CERT II, CERT III in Security Operations and the Aviation, Maritime & Security Screening Course. I could not fault the Asset Training Australia team. Their instructors and support staff are all of a very high standard, everyone was helpful and very supportive. I would have no hesitation in recommending Asset Training to anyone considering a career in the Security Industry.

Charles Perry

2017-05-19T07:51:11+0000

Enjoyed the course I just completed with them Cert lll.Would highly recommend Asset to anyone interested in obtaining their Security License.

Sandy Tait

2017-05-01T03:58:55+0000

I would like to thank all the team at asset for your help in securing a position with wilson security. From the first day of of doing my cert2 and 3 in security with kevin and fiearms with James and then going for pre screen interview with mike and attending the wilson event.u guys go and above and beyond what most trainning organisations do and i would highly recommend this company to others

Martin Reuben

2017-04-18T02:57:57+0000

Big "SHOUT OUT" to ALL the staff at Asset for their Professional approach to Training & equipping me & many others, especially in our class to achieve our Job Search Goals. I was prepared well by the Team at Asset as I have been given a job offer with ISS as an Aviation Protection Officer / Screening. The training was Fun & Professional hence I recommend it to a friend who has since enrolled himself into the next course.� Joe

Joe Mathews

2017-04-07T07:19:11+0000

Thouroughly enjoyed course. Cert11 Cert 111..Havent studied so had for so long..Thanks Dave and Renee Asset Training Hemit Park Townsville..Love yor work..Well Done.

Shirley Stevens

2017-04-07T06:40:26+0000

Did security operations cert 2 & 3 The trainer was excellent.

Callum Deland

2017-04-07T03:24:16+0000

After previously completing First Aid & CPR with Asset and experiencing their interactive approach, industry knowledge and professionalism - something I had not experienced at other RTOs, I did not hesitate to continue my professional development with ATA and am excited to have just completed a dual Certificate IV in Training and Assessment together with Small Business Management. I'm looking forward to the next part of my journey :D

Natarsha Tyson

2017-04-05T02:59:58+0000

Jamal Carab

2017-04-03T11:28:13+0000

I recently completed a CertIV in training and assessment and business management and couldn't recommend ATA enough. Trainers all very helpful with any question. It was a new challenge for me as I hadn't undertaken a course above Cert III before and am happy with how I went and greatful for the support I received from ATA. Thanks and I looking for my next area of interest you offer.

Scott Campbell

2017-03-26T09:14:02+0000

Recently completed Cert 2 &3 in Security teachers were awesome class was fun would highly recommend

Ellen Mcleod

2017-03-21T04:41:09+0000

Awesome flexibility and knowledge the the trainer (Chris) also made the course very enjoyable. Would recommend and will recommended to anyone interested in security. 11/10

Jarren Cross

2017-03-19T05:06:06+0000

I completed cert 2 & 3 security operations Jan Feb this year I have recommended others to train with asset & i will be going back for more training. Go for it people.

Michael Benson

2017-03-01T03:15:23+0000

I have just decided to make a career changes and booked in and did the Cert 2 and Cert 3 in security. We had James the first week and then Kevin, both of these trainers were excellent and knew what they were talking about plus any help required if we needed it along with humour. I will be going to do my aviation screening course on 30th Jan and have already applied to ISS and MSS but they need my license no so as soon as that is acquired and before will be looking for jobs. I thoroughly recommend females to book in and try this course out as we are needed in the security areas too.

Denise McDougall Long

2017-01-21T06:24:04+0000

Blaze Komicioski Najdovski

2016-08-24T00:56:12+0000

Tim Cooke

2016-08-15T01:03:27+0000

Rama Krishna Reddy Valluri

2016-06-10T07:38:04+0000

I am not in the habit of writing reviews normally however I have been dealing with Brooke Shellback regarding RPL and other training matters and have to say I have never dealt with anyone so helpful and quick to action requests for information. Brooke provided the "go to" person that you seek in an organisation to actually get things done and professionalism is a refreshing find. Asset Training Australia presumably know how well served they are by Brooke but if not I hope this helps. Regards Graham Matthews

Graham Matthews

2016-06-03T03:19:08+0000

Vesna Kitanovska

2016-03-19T05:59:03+0000

Best place to go to re-new your security Licence go to the North Lakes office & ask for James .

Jason O'keeffe

2016-02-11T06:42:37+0000

Chris Johnson

2015-11-14T07:15:15+0000

Great quality training from highly experienced trainers

Anthony Carlon

2015-11-05T09:20:12+0000

I recently completed my Certificate II in security operations and Batons & Handcuffs licence at North Lakes led by James Hickey. He was a knowledgeable and all-round fantastic teacher. I was very impressed by the ease of signing up and completing my courses, and I would like to thank you all for guiding me on my career path.

Stephanie Lynette Horsley

2015-10-25T11:29:46+0000

Just completed a cert 2& 3 in Security Operations, It was fantastic! James was our trainer for the course and he was very helpful, fairly well knowledgeable with what he was teaching and made sense of confusion by using real world scenarios. Couldnt ask for better! Keep it up guys :)

Danny J. Silby

2015-09-27T04:01:41+0000

Kyle Terra Nova

2015-09-09T05:46:40+0000

Ben Kelly

2015-07-06T06:11:25+0000

Kayla England

2015-07-05T13:20:00+0000

SaiFo Almsalawi

2015-07-01T16:00:15+0000

Wesley Fee Pennings

2015-05-28T01:38:22+0000

Had a brilliant time doing my cert 2 and 3 in security. Craig is an exceptional teacher and i will have to come back for more courses.

Dwayne Million

2015-04-24T01:51:05+0000

I have just finished the 2 courses (Cert 2 & Cert 3 in Security Operations) and that was delivered across 2 weeks and the staff, trainer and training was fantastic. I would highly recommend Asset Training Australia and the Townsville instructor Dave Powell for any security industry training in the future. Dave was very good at making the instructions interesting and it was very well delivered. I felt that I actually learnt and retained the information and also understood all that was being discussed, Dave has a lot of security industry knowledge and it shows. I will be doing more courses here with Asset Training Australia – Townsville in the future, a very big thanks to Dave for an exciting course and to Renee for all of the help that was given to me as well, thanks heaps.

BenJamin Howie

2015-04-14T01:43:20+0000

Very enjoyable and informative course, ian, kim and paul all had a very sound knowledge of the industry which made learning from them easy. They were always open to answer any questions and help out wherever needed. Thanks guys!

Brenton Turnbull

2015-02-27T02:38:21+0000

When I missed my Weapons renewal (financial reasons) other organizations were trying to make me do the entire weapons course again as the certificates had run their time, But Mark gave me RPL for no cost and got my weapons license back again....thanks Mark, your company is awesome, your trainers are awesome and your tea and biscuits are awesome.......

Mal McAuliffe

2015-02-18T06:20:11+0000

Caden Wardle

2015-02-14T14:10:01+0000

Firstly, I wish to commend Trainers James & Craig on their communication, knowledge, and professionalism throughout the entirety on Firearms & Defensive Tactics. In my opinion their outstanding work ethic is an invaluable asset toward students and Asset Training Australia. I have nothing but admiration and praise for both James and Craig, and I would not hesitate to recommend my family, friends or colleagues to attend their classroom.