Diploma of Marketing and Communication

Move up in a fast-paced world of creative thinking with a Diploma of Marketing & Communication behind you.

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Overview

BSB52415 Diploma of Marketing and Communication

Marketing is a fast-paced and dynamic industry. Every business needs effective marketing campaigns to be able to promote their goods and services.

Marketers can also work in the government sector with communication strategies being of utmost importance to these departments.

In this qualification you will learn how to:

  • Effectively manage teams of marketers
  • Lead your team through effective marketing campaign strategies
  • Research the market and analyse competitors
  • Design and implement integrated marketing plans and processes
  • Manage marketing budgets
  • Conduct a marketing audit

Course Outcomes

One course offers many courses of action and pathways for you.

Upon successful completion of this course, you will be awarded a Diploma of Marketing and Communication (BSB52415).

Possible job outcomes may include:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Entry Requirements

What do I need before I start?

Entry to this qualification is limited to those individuals who:

You will require intermediate English language, literacy and numeracy (LLN) skills.

Before commencing this course, you will be required to undertake an Online LLN ASSESSMENT. You can complete this higher level LLN test here now!

If you are completing the course via an online or RPL delivery mode, you will need access to a computer with word processing, PDF reader capabilities and an internet connection.

Please be advised we are unable to train students on a student visa. You must find a CRICOS registered training provider.

What will I need to provide to enrol?

  • Enrolment Form
  • USI
  • Photo Identification
  • Completion of LLN assessment
  • Copies of previous qualifications
  • Payment

Units of Competency

To complete this course you must demonstrate competency in a total of 12 units. These units have been selected to give you the most comprehensive overview of marketing & communication at a management level.

Core Units

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

Elective Units*

  • BSBADV507 Develop a media plan
  • BSBFIM501 Manage budgets and financial plans
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG515 Conduct a marketing audit
  • BSBCUS501 Maintain quality customer service

You can view the full list of units available to study within this qualification on training.gov.au.

*If you wish to change one or more of your elective units please contact us. While we endeavour to be able to provide all options, changes to elective units cannot be guaranteed. The cost for custom unit packaging is $500 per qualification for full study or $250 for RPL.

Delivery Options

Standard Online Delivery

1 unit per month for 12 months. Includes regular contact with a trainer. Should allow 20 – 25 hours per week to study.

Accelerated Learning

For people with prior knowledge, skills or qualifications. 2 units per month for 6 months. Should allow 30 – 40 hours per week to study.

Assessment Only / RPL

For people with evidence of their extensive experience.

We aim to have all RPL assessments finalised within 12 weeks but it is usually much quicker. The actual timeframe depends on the course you are seeking RPL for, how long it takes you to supply the evidence and how long it takes us to verify your evidence.

You can complete our Free Skills Assessment right now to determine if this is the right option for you.

Custom Enrolment

If you wish to customise your course, change your elective units or study load please contact us to request an individual learning plan.

The number of hours outlined is a guide only and each individual will learn at a different pace. Students may request an extension or submit their assessments early as required to suit their individual learning needs.

Online Resources

Asset College delivers this qualification completely online. For some courses, learning material is not able to be printed or downloaded by students into PDF or Word format for offline purposes. If you would like to discuss printed materials, please contact us prior to enrolment.

Pathways

After completing this course you may wish to further your studies with:

Course Fees

Course Fees

This qualification is available through online study or RPL. You can also opt to complete some units by RPL and some units through online study.

Online Study – $4800

RPL – $2700

Payment Options

Online Study

1. Pay as you go

Pay for each unit as you progress. Please view our Course Fees brochure to see first payment required plus fee per unit for your specific qualification.

2. zipMoney

Up to 6 months interest free on zipMoney. Best for people with an existing zipMoney account.

3. Study Pay

Interest free weekly or fortnightly instalments. Best for people looking for a low-fee direct deposit payment plan option.

RPL

Individualised quotes will be discussed with our RPL Manager after submission of a free skills assessment. Please read the full outline on our RPL process here.

1. 2 split payments

Pay 50% of the course fees to begin your RPL, with 50% due on completion before your certificate is issued.

2. zipMoney or Study Pay payment plans (as outlined above).

Other Information

Please read our Course Fees and Refund policy here.

Extension Request Fees

Should you require an extension on your study, the following applies:

Full Qualification
One Month $150
Six Months $300
Single Unit
One Month $50
Six Months $150

Assessment Re-Submission Fees

Should you be deemed not competent after 2 attempts at a unit of competency, an assessment re-submission fee of $50 will apply per assessment.

Re-Enrolment

Should you wish to cancel your course or your enrolment is cancelled by us due to no progress and you then wish to re-enrol, a re-enrolment fee of 25% of the standard course fee will apply if requested within 3 months of initial cancellation. If re-enrolment is requested within 4 – 12 months of initial cancellation, 50% of the standard course fee will apply.

Testimonial

“My experience with Asset College was very good. I always felt the support of my teacher Brooke Shellback and the presentation of the certificate was very nice! I love it!”

Daniela Miller Mier

Diploma of Marketing and Communication
State Winner

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