Diploma of Marketing and Communication
Build a career in the marketing industry, leading and managing teams of Marketers with a Diploma of Marketing and Communication.
Overview
BSB52415 Diploma of Marketing and Communication
Marketing is a fast-paced and dynamic industry. Every business needs effective marketing campaigns to be able to promote their goods and services. Marketers can also work in the government sector with communication strategies being of utmost importance to these departments.
This qualification will assist you in managing teams of marketers, holding the responsibility for the work of other staff and leading them to conducting effective marketing campaigns.
Course Outcomes
A Diploma of Marketing and Communication (BSB52415) will be awarded upon successful completion of this course.
This qualification will be suited to a career in the following roles:
- Marketing Manager
- Marketing Team Leader
- Product Manager
- Public Relations Manager
- Senior Communications Officer
Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
It is also expected that participants are able to display sufficient English language, literacy, and numeracy skills at a year 12 level or equivalent.
Basic computer skills are required for this qualification.
Prior to enrolment participants may choose to undertake an LLN assessment.
Find out your LLN level now!
Units of Competency
The Diploma of Marketing and Communication includes a total of 12 units.
3 Core and 9 Electives
Core Units
- BSBMKG507 Interpret market trends and developments
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBPMG522 Undertake project work
Elective Units
- BSBADV507 Develop a media plan
- BSBFIM501 Manage budgets and financial plans
- BSBLDR502 Lead and manage effective workplace relationships
- BSBMKG501 Identify and evaluate workplace relationships
- BSBMKG502 Establish and adjust the marketing mix
- BSBMKG506 Plan market research
- BSBMKG514 Implement and monitor marketing activities
- BSBMKG515 Conduct a marketing audit
- BSBCUS501 Maintain quality customer service
*Alternative elective units may be available upon request, but are not guaranteed.
Delivery Options
OPTION 1 – Study Online
Study where and when it suits you by using our interactive elearning platform. You will have 12 months to complete this course at your own pace.
OPTION 2 – Study Online at our Facilities
You can complete the same online course at our facilities using our resources and equipment at no extra cost. We will also have staff available to provide additional support if required. Note: Subject to availability, bookings are essential.
OPTION 3 – Study in Class
Although we do not generally offer this course in-class we can schedule a 5 or 10 day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop.
OPTION 4 – Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification you may be eligible for RPL. Contact us for a Free Skills Assessment to determine if this is the right option for you. Find out more about our RPL process here.
Pathways
Suggested pathways for further study after completion of this qualification include:
- BSB61315 Advanced Diploma of Marketing and Communication
- BSB61015 Advanced Diploma of Leadership and Management
- Other relevant Advanced Diploma qualifications.
Course Fees
Fee-for-service
$3000
Recognition of Prior Lerning (RPL)
$1350
Payment Plans may be available
Testimonial
“I am impressed with the level of professionalism demonstrated by your organisation. I deal with a number of RTO’s, probably too much and from time to time see the not so good side of them. Just refreshing to deal with your company and to be treated so well along the whole process.”
Greg Lewis
