Diploma of Marketing and Communication | Asset College | 100% Online

Diploma of Marketing and Communication

Learn to lead teams of marketers across diverse industry sectors.

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Overview

BSB52415 Diploma of Marketing and Communication

Marketing is a fast-paced and dynamic industry. Every business needs effective marketing campaigns to be able to promote their goods and services. Marketers can also work in the government sector with communication strategies being of utmost importance to these departments.

In this qualification you will learn:

  • Effective managing teams of marketers
  • How to lead your through effective marketing campaign strategies
  • Research the market and analyse competitors
  • Design and implement integrated marketing plans and processes
  • Manage marketing budgets
  • Conduct a marketing audit

Course Outcomes

Upon successful completion of this course you will be awarded a Diploma of Marketing and Communication (BSB52415).

Possible job outcomes may include:

Entry Requirements

Entry to this qualification is limited to those individuals who:

You will require intermediate English language, literacy and numeracy (LLN) skills. If you have not previously completed a Certificate IV qualification in it’s entirety you may be required to undertake an Online LLN ASSESSMENT prior to commencing enrolment in this course.

If completing the online course, you will also need:

  • Access to a computer with word processing, PDF reader capabilities and an internet connection

Units of Competency

To be awarded this qualification you must successfully show competency in a total of 12 units.
3 Core and 9 Electives

Core Units

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

Elective Units

  • BSBADV507 Develop a media plan
  • BSBFIM501 Manage budgets and financial plans
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate workplace relationships
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG515 Conduct a marketing audit
  • BSBCUS501 Maintain quality customer service

*Alternative elective units may be available upon request, but are not guaranteed. You can view the full list of elective units available for this qualification on training.gov.au. The cost for custom unit packaging is $250 per qualification (excluding RPL).

Delivery Options

OPTION 1 – Study Online

Study where and when it suits you by using our interactive elearning platform. You will have 12 months to complete this course at your own pace. You will be able to contact your trainer by email and phone for assistance.

OPTION 2 – Study Online at our Facilities

You can complete the same online course at our facilities using our resources and equipment at no extra cost. If you need some direction, we will have staff available to provide additional support if required. This option is not available at all locations, bookings are essential.

OPTION 3 – Study in Class

By request only. We can schedule a 5 or 10 day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop to complete the course in full.

OPTION 4 – Recognition of Prior Learning (RPL)

If you already have skills and experience relevant to this qualification you may be eligible for RPL. Contact us for a Free Skills Assessment to determine if this is the right option for you or find out more about our RPL process here.

Pathways

After completing this course you may wish to further your studies with:

Course Fees

Course fees may vary depending on the location and delivery mode of the course.

Fee-for-service
$3500

Recognition of Prior Lerning (RPL)
$1500
Payment Plans may be available

Testimonial

“I am impressed with the level of professionalism demonstrated by your organisation. I deal with a number of RTO’s, probably too much and from time to time see the not so good side of them. Just refreshing to deal with your company and to be treated so well along the whole process.”

Greg Lewis

Course Information

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