Engaging Your Customers For Small Businesses
So, you’re running your small business and it’s going well BUT – you’re ready to take it to the next level.
Customers no longer just want great customer service, they want engaging experiences and to be WOWed by the contact they have with your business and the product and/or service that you offer.
As a small business, how can you engage your customers?
Currently, how many ways can your customers contact you? If you’ve got a storefront, great but are you using your locality & visibility to it’s full potential?
Are you on social media? If not, why not? Social media is one of the biggest sources for referral business through word of mouth. Your customers might be talking about your business on social media right now – and you have no idea.
Do you have a website? If so, are your contact forms visible? Are your contact details listed on EVERY page. Do you have a chat platform for your customers to ask questions?
Accessibility to businesses is the no. 1 factor for customers when choosing which provider to go with or which product they inevitably purchase.
Run a community event or contest
This engagement task works specifically well for businesses who are interested predominantly in local reach. It involves being creative and thinking of something that will stand out from the rest.
Think about events you can run that coincide with traditional holiday periods including:
- Easter – how about an Easter egg hunt?
- Christmas – sponsor your local Christmas carols?
- School Holidays – run a school holiday activity at your local park, community centre or library that coincides with your business offerings
- Australia Day – deliver little Australian flags to your clients or dress up your store
A contest is another great way to engage your customers and to spread the word about your small business.
Sports competitions are very popular in Australia and could be incorporated into your community event.
Alternatively, you could run a competition through your social media channels – rewarding customers for the best ideas for a new product or service.
Create your own rewards program
Your best customers are worth the most to your business. Find ways to better understand who they are, what they like, and then reward them with special loyalty promotions. It works well for the giant businesses, so why can’t it work for you?
A great example for real estate businesses is to hold a quarterly movie night – where valued clients are invited along to a private screening of a new release movie. Tell them to invite 2 friends. 2 friends means 2 new potential customers for you!
Don’t have the budget for a movie event? If you have a product business, start with a loyalty card where they get the 10th product or service for free. This works great for beauty businesses and cafes.
These are just a few tips that can help you, as a small business engage better with your customers and create great customer experiences that will be remembered for a lifetime.
If your customers remember you – they will remember to refer your business to their friends and family!
If you want extra help to engage your customers in small business, a Certificate IV in Small Business Management can help you do just that.
Alternatively, if you are thinking about taking it up a notch with your business marketing, a Certificate IV in Marketing & Communication delves deeper into how you can reach your target market and can help you develop strategies for long-term business success.
Contact one of our Course Advisors today and step through your business requirements – and how we can help!