The Top 10 Skills You’ll Need To Be A Marketing Coordinator
Marketing Coordinators have an important role to play in any business.
They support the management team, coordinate the efforts and plans of the marketing team to generate more sales, increase brand awareness and drive traffic to the business website.
What do Marketing Coordinators do?
Marketing Coordinators do a wide variety of things depending on the business they work for, the size of the staff and the needs of that business.
Marketing Coordinators could be in charge of the marketing administration such as budgets and reporting. They may complete Search Engine Optimisation and Pay per click advertising tasks. They are often in charge of direct email marketing campaigns and social media management. As well myriad other tasks big and small that help a business to thrive.
If you’re interested in becoming a Marketing Coordinator here’s ten skills you’ll need to succeed in the role.
Gift of the Gab
You know how there are some people who are just good at talking, they could talk underwater with a mouth full of cement. These people do very well in marketing.
Being good at talking to people, expressing your point of view and being persuasive is very important in marketing. You’ll need those good verbal communication skills to succeed.
Be a lifelong learner
Marketing is an ever-changing field, each year brings new challenges, trends and data to sort through and incorporate into your marketing mix.
If you want to get into the field of marketing, you’ll need to be committed to constant learning and professional development.
To succeed in marketing you’ll need to be a people person. Marketing is a highly collaborative field so working well with others is a must.
You may need to collaborate with graphic designers, administration, web developers, sales staff, external stakeholders and partners. Being personable and getting along with people will take you far in marketing.
Be a wordsmith
Are you good with words? Do you enjoy writing and are you able to turn a phrase with panache? The ability to writing engaging, informative, and inspiring copy is a key tool you’ll need to work as a marketing coordinator.
Marketing copy is the wording that you see on ads, it’s the website page that explains what a business does and it’s the caption on the social media posts of your favourite brand.
It was a marketing department that decided Subway could be summarised by two words – eat fresh. This is marketing copy and there is a huge need for it in the field of marketing.
Be young at heart
It might sound a bit cliché but the truth is if you’re going to work in marketing you need to be keeping up to date on what’s hip, what’s happening and what’s trending out there in the world.
In marketing you don’t ever want to be ‘out of touch’ or out of step with the younger generation because it will mean that your campaigns get stale or the tone is off.
A great example of this is the recent Milkshake consent video the Australian government released which was universally panned for being cringeworthy and tone deaf. Don’t be like the people behind this campaign. Keep your finger on the pulse and your work will reflect that.
To succeed in marketing you’ll need to be a social person, both on and offline. You’ll need to attend networking events, maintain relationships and cultivate new partnerships to assist the business. You’ll also need to stay on top of the new social media apps and be active on there. Give back to the communities that are relevant to your business and build your profile in the field.
This might surprise you but marketing professionals are all big nerds. Underneath the glitz and glam of the role is often a Harry Potter loving, book hoarding nerd who actually enjoyed school.
The thing about working in marketing is you have to enjoy studying because you’ll be doing it all the time. You’ll be studying market trends, doing data analysis and market research.
Marketing is a very research heavy field. You’ll spend a lot of your time pouring over reports, reading and crunching numbers – so you have to enjoy it.
Go with your gut
Knowing and trusting your gut feelings are important in marketing. There’s a lot of risk to reward calculations you’ll need to do but at the end of the day it will come down to going with your gut and making a judgement call.
Organise like a pro
If you’re going to get into marketing, you’ll need to have brilliant organisational skills. There are so many calendars, moving parts, campaigns, schedules, and reports to consider. So being highly organised and having various organisational systems in place is a must in marketing.
Lead the way
As a Marketing Coordinator you don’t just want to be reacting to the trend changes or zeitgeist, you want to be setting the tone and the trends.
Staying ahead of the curve ball and leading the way in your field. Strong leadership skills will come in handy in marketing. The ability to take charge of situations and bring new and fresh ideas to the table to lead the conversation is a great skill to have in your repertoire.
If you’re thinking about getting into marketing and you’d like to be a Marketing Coordinator, consider starting your career journey with a Certificate IV in Marketing and Communications. This online self-paced, trainer supported course will give you the skills and knowledge you need to excel in the field.
Have a chat with one of our course advisors about your career goals today.